Print Marketing 101: A Crash Course

How to Plan, Design and Write Marketing Materials That Have the "Wow Factor" You're After

 

Lesson # 1

Identify Your Audience and Desired Outcome

Find out how to determine your "who" and your "what," and which simple element every marketing piece should have.

 

Lesson #2

Why Print Endures

Discover how consumers really feel about direct marketing versus other forms of media.

 

Lesson # 3

Which Printed Piece Is Best?

Learn about the different types of marketing materials and when to use each.

 

Lesson # 4

Copywriting Checklist

Read our ten tips for writing copy that sells.

 

Lesson # 5

Design Basics and Layout

Get easy-to-follow guidelines that will help ensure that your marketing collateral piece does its job.

 

Lesson # 6

How Color Motivates

Test your knowledge about color and how its meaning varies from culture to culture.

 

Lesson # 7

Marketing Resources

Check out our marketing and business resources, including useful tools, articles, websites and organizations -- all there to help you do your job better.

 

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