Print Marketing 101: A Crash Course

How to Plan, Design and Write Print Marketing Materials with the "Wow Factor" You're After

 

Lesson # 1

Identify Your Audience and Desired Outcome

Find out how to determine your "who" and your "what," and which simple element every marketing piece should have.

 

Lesson #2

Why Print Endures

Discover how consumers really feel about direct marketing versus other forms of media.

 

Lesson # 3

Which Printed Piece Is Best?

Learn about the different types of marketing materials and when to use each.

 

Lesson # 4

Copywriting Checklist

Read our ten tips for writing copy that sells.

 

Lesson # 5

Design Basics and Layout

Get easy-to-follow guidelines that will help ensure that your marketing collateral piece does its job.

 

Lesson # 6

How Color Motivates and Top Colors for 2009

Test your knowledge about color and how its meaning varies from culture to culture.  Learn which colors will be hot in this year's graphic designs, fashion and decor.

 

Lesson # 7

Marketing Resources

Check out our marketing and business resources, including useful tools, articles, websites and organizations -- all there to help you do your job better.

 

Ready to print?  Quote your marketing piece now...