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Articles and BlogsLearn how orchestrating a marketing message across multiple media further boosts results by increasing the likelihood that you'll reach customers in their preferred medium. Marketing Your Way Through A Recession Brands that increase advertising during a downturn can improve market share and return on investment... so now is no time to stop spending on marketing, says Harvard Business School Professor John Quelch. They key is to understand how the needs of your customers and partners change, and adapt your strategies... Why Print? The Top Ten Ways Print Helps Your Prosper Print is for keeps. Print is portable. Print is credible. Print is personal. Check out the 24-page brochure to find out the other six benefits of print, and why it's such a powerful addition to your marketing mix. Published by The Print Council. Uncertain Times Demand Embrace of Social Media Learn what PR Week has to say about social media's role in business communications during these financially uncertain times. Printing Paper: Choosing a Paper Stock Paper is often the most costly part of a printing job and should be carefully selected. Learn about printing paper weights, colors, textures, and finishes, and how to select the correct type for your printed piece. 14 Winning Methods to Sell Any Product or Service in a Down Economy Strategies that companies use to maintain -- and even increase-their sales -- while their competitors struggle to stay afloat. Written by Robert Bly, a copywriter, business-to-business and direct marketing consultant and author of 20 books. The Fundamentals of Persuasive Writing Eight elements of effective copy, including tips for differentiating your product or service from the competitors, tools for proving your case and establishing credibility, and examples of a strong "call to action." Written by Robert Bly, a copywriter, business-to-business and direct marketing consultant and author of 20 books. Ink Still In the Pink For Worldwide Senior Execs A recent poll of 600 executives worldwide revealed that print outweighs other media sources -- such as websites and email -- when it comes to conveying information about industry trends, general news and leisure. Only 29 percent of those surveyed believe that the internet meets all of their information needs. Commercial Printing, Offset Printing and Printing Service Advice Business, marketing and printing articles with tips and ideas for doing more with less. Read our blog and see what other business owners and marketers have to say, or post information you think others will find useful. Self Improvement from SelfGrowth.com SelfGrowth.com is the most complete guide to information about Self Improvement on the Internet. Also see: |
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